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The Sociology of Business
A global weekly newsletter on how to connect brand with business through culture
Feb 3, 2020
•
Ana Andjelic
152
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Haven't We Seen This All Before?
“Fashion’s problem isn’t the algorithm 'slop'. It’s us.”
Jun 12
•
Dot Dot Dot
33
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Haven't We Seen This All Before?
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3
The taste of food
How what we eat became aspirational, aesthetic and public
Jun 9
•
Ana Andjelic
25
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The taste of food
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The return of umami
Neo-umami is here, but you gotta work for it
Jun 5
•
Ana Andjelic
and
barr balamuth
27
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The return of umami
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Case studies: creativity x business
Examples of how cultural influence strategy uses creativity for business results
May 29
•
Ana Andjelic
20
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Case studies: creativity x business
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1
Most Popular
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How to build brand energy
Jun 13, 2024
•
Grace Gordon
222
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How to build brand energy
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11
New rules of brand marketing
Jan 8, 2024
•
Ana Andjelic
170
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New rules of brand marketing
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16
How luxury lost its soft power
Nov 4, 2024
•
Ana Andjelic
102
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How luxury lost its soft power
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6
The new luxury strategy
Nov 18, 2024
•
Ana Andjelic
91
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The new luxury strategy
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3
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Turning culture into business' superpower
How CMO and CFO became best friends
May 27
•
Ana Andjelic
25
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Turning culture into business' superpower
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Subversion as creative strategy
The hidden formula behind the brands that break through
May 22
•
Alex Tran
75
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Subversion as creative strategy
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2
Studios as retailers
Strategy beyond merch
May 19
•
Ana Andjelic
10
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Studios as retailers
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1
How to earn new media
Why soul, data, and sharing cut through through inbox 2000
May 14
•
Cristina Suarez Krumsick
53
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How to earn new media
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2
Brand stewardship
Balancing focus and growth
May 12
•
Ana Andjelic
16
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Brand stewardship
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Case study: Formula One
Racing all the way to the bank
May 5
•
Ana Andjelic
14
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Case study: Formula One
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"Transformative luxury" and the rise of the wellness hotel
The growth of the "transformation economy" is a huge opportunity for luxury hospitality. Here’s how brands can unlock its potential
May 1
•
Aleks Cvetkovic
and
BIRCH
49
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"Transformative luxury" and the rise of the wellness hotel
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A global weekly newsletter about how brands use culture to power their business
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